Remember the post of this client from April? She came in with box color and stuff in her hair. She wanted to be platinum. The first photo was what we started with. The second was the first service to even her color. The third photo is the end result of her 3rd Total Blonde service. It took 3 months and 3 services to get her to a bright, light blonde. While she is very happy with the results and her hair doesn't feel, or look, excessively damaged, I still see the ends a little darker. That probably won't come out before they are cut off. We can maintain her new growth and keep her super light, but the ends will not be able to handle another lightening service. Blonding takes it toll on the integrity of the hair strength. Try to remember that when you use at home color or flip flop from dark to light regularly.