Vi(ver) a capital
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It’s about discovery. It’s about asking uncomfortable questions.
Poster and its reflections on society are therefor studied under the lenses of Visual Culture and Critical Design. Per consequence it was pertinent to choose a theme that allowed creative freedom and expression, in order to obtain different results when exploring different tools and materials. Words, photography, drawing, illustration, collages, mixed media, and essentially typography, assume the poster format as a medium, through a set of graphic compositions that expose the results sustained by Criticism. I used a concept, word or lyrics on every poster. The common point of all of them is a typographical narrative.
Experimenting with new posters by exploring different techniques and styles to get out of my conforte zone. The poster is not only a platform for discussing society, politics, or design itself, it is a way of constructing a possible figurative or metaphorical utopia about life. In the 1970s, Italy was deeply marked by a creative movement, also called "Anti-Design", by intensifying the discourse against the market and consumer relations in a capitalist society.
Reflecting recurrently on the potential of the graphical arts, Ernesto de Sousa (2015) in the article “The whole poster is political”, chose the poster as a privileged "medium" at the service of creativity and democracy, for its capacity of synthesis and reception by an extended audience.