Starting/building a business isn’t the private jets and rolling in cash you see all over Instagram.
It’s focusing on doing the work and taking care of customers.
I could spend $100’s on custom tungsten inserts but instead, I’m spending hours making them myself the old fashioned way. Designing in Word, printing, measuring, cutting with an X-acto knife and messing up multiple times having to trash and start a sheet over. So, that money goes towards more tackle inventory instead.
Yes, that’s the glamour and fame (truth) of starting a business.