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  • icr_london - ICR @icr_london 1 hour ago
  • Did you know… the coloured bars in our logo are inspired by the #Fibonacci sequence*? ⠀
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The logo features a series of coloured bars reminiscent of the bands on a gel, stained sections of chromosomes or drug capsules – representing the ICR’s research and the benefits it brings for patients. ⠀
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The bars increase in size in proportion to the mathematical Fibonacci sequence, combining with the optimistic colour palette to convey a sense of progress, discovery and innovation. ⠀
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This bold theme supports the ICR’s positive verbal identity, including its mission statement: to make the discoveries that defeat cancer. ⠀
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*The Fibonacci sequence is a set of numbers beginning with 0 and 1, where each subsequent number is the sum of the previous two - 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55. It is a pattern that commonly occurs in nature, for example in the arrangement of a pine cone or during #celldivision.⠀
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The ICR commissioned leading brand consultant @saffron_bc to lead the project to reshape its visual identity.⠀
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#cancer #cancerresearch #logo #brand #brandidentity #mathematics #defeatcancer #sequence #FibonacciSequence #building #architecture Did you know… the coloured bars in our logo are inspired by the #fibonacci sequence*? ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The logo features a series of coloured bars reminiscent of the bands on a gel, stained sections of chromosomes or drug capsules – representing the ICR’s research and the benefits it brings for patients. ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The bars increase in size in proportion to the mathematical Fibonacci sequence, combining with the optimistic colour palette to convey a sense of progress, discovery and innovation. ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ This bold theme supports the ICR’s positive verbal identity, including its mission statement: to make the discoveries that defeat cancer. ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ *The Fibonacci sequence is a set of numbers beginning with 0 and 1, where each subsequent number is the sum of the previous two - 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55. It is a pattern that commonly occurs in nature, for example in the arrangement of a pine cone or during #celldivision.⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The ICR commissioned leading brand consultant @saffron_bc to lead the project to reshape its visual identity.⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #cancer #cancerresearch #logo #brand #brandidentity #mathematics #defeatcancer #sequence #fibonaccisequence #building #architecture
  • Did you know… the coloured bars in our logo are inspired by the #fibonacci sequence*? ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The logo features a series of coloured bars reminiscent of the bands on a gel, stained sections of chromosomes or drug capsules – representing the ICR’s research and the benefits it brings for patients. ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The bars increase in size in proportion to the mathematical Fibonacci sequence, combining with the optimistic colour palette to convey a sense of progress, discovery and innovation. ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ This bold theme supports the ICR’s positive verbal identity, including its mission statement: to make the discoveries that defeat cancer. ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ *The Fibonacci sequence is a set of numbers beginning with 0 and 1, where each subsequent number is the sum of the previous two - 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55. It is a pattern that commonly occurs in nature, for example in the arrangement of a pine cone or during #celldivision.⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The ICR commissioned leading brand consultant @saffron_bc to lead the project to reshape its visual identity.⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #cancer #cancerresearch #logo #brand #brandidentity #mathematics #defeatcancer #sequence #fibonaccisequence #building #architecture
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